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02 Aug 2015
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Showing Off With jQuery

Screengrab of the Theaters and Screening Series page on the Underground Film Journal

I’m happy today that I taught myself how to write and properly execute my first actual block of jQuery code. It’s a simple Show/Hide toggle text function, but took some doing to get it to act properly on the Theaters and Screening Series page of the Underground Film Journal.

As I mentioned before, I’m tackling jQuery with the book WordPress 3.0 jQuery by Tessa Blakely Silver and, happily, the first block of code she encourages readers to write is the .slideToggle function. I say “happily” because that’s the first thing I wanted to learn how to execute on the Journal!

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31 Jul 2015
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WordPress Helper Monkey: The Beat

Screengrab of the Homepage for The Beat

For years, The Beat has been my favorite pop culture “news and reviews” website. The site has a strong comic book focus, but has long since gone on to cover what is described today as “geek culture.” Me, I’ve been a geek since the day I was born, so The Beat is website nirvana to me.

The Beat is — and always has been — run by Heidi MacDonald. She has been, to put it mildly, a tremendous inspiration to me, especially in the way I run my own media site, the Underground Film Journal. While Heidi’s writing style in general is wickedly entertaining, I most enjoy when she tackles thorny issues, such as trying to make a living as an independent artist or a web professional. Her thoughts are always inspirational and thought-provoking to me.

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17 Jul 2015
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WordPress And jQuery: My Personal Intro

Video embedded into a webpage

I love taking that first, successful step!

For awhile now, I’ve been itching to incorporate more dynamic jQuery elements into my film website, the Underground Film Journal. I’m always desperately wanting to make the site more modern and interactive, to provide a better user experience for my visitors. And, right now, I think the best way to accomplish that is through jQuery.

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10 Jul 2015
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Roger Ebert’s Biggest Legacy

Roger Ebert typing on a computer in his office

Roger Ebert continues to be the world’s most famous movie critic — and he left this world over two years ago.

He began his career as a print newspaper man, then moved most famously into television where he and his on-screen sparring partner, Gene Siskel, became pop icons. If it weren’t for that TV show, Ebert of course would still have been a revered film critic. His ability to imbue every single review with his love and passion of the cinema — whether he hated the movie he was reviewing or not — is still an accomplishment of skill and wonder that perhaps nobody else will ever match.
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27 Feb 2014
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DNS: The Gory Details

Screen grab of the home page for the cult movie website Goregirl's Dungeon

Recently, the excellent cult film blog Goregirl’s Dungeon asked me to help configure the site’s DNS. Before getting into the why-fors of the situation, just want to first recommend that if you’re into the sickening and the strange, then Goregirl’s Dungeon is an absolute must-read site.

Anyway, the reason the issue came up is that Goregirl originally was hosting her site as a free WordPress blog at WordPress.com, which meant that her URL read as “http://goregirlsdungeon.wordpress.com.”

Lots of people, though, such as Goregirl, get tired of the “.wordpress.com” extension and want to move to a clean, or “dedicated,” URL, such as in this case “http://goregirlsdungeon.com/.”

This sounds like an easy proposition: Just acquire the correct URL and WordPress will make sure visitors to the old “.wordpress.com” extension get forwarded to the new, clean “.com” extension. However, digging into the details of how that forwarding process happens, unleashes the mystery of how the Internet actually works, which can sound like a confusing and confounding mess. The truth of the matter, though, is that it all just sounds way more complicated than it is in reality.

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25 Feb 2014
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New Site: HansenFilms.com

Homepage for filmmaker Chris Hansen featuring his film Where We Started

I am currently in the process of creating a new promotional website for indie filmmaker Chris Hansen, which can be found at HansenFilms.com. While, as of this writing, the site is not completely finished, it’s in shape enough that I’d like to show it off. So, if you’re so inclined, please go give it a look.

This is the first website that I’ve produced using my own HTML and CSS that is fully “responsive,” i.e. all of the content resizes and adjusts it’s position in relation to the size of the screen. This feature is becoming increasingly important for websites since there are so many different size screen configurations for websites now: Square desktop monitors; wide screen monitors; Kindles, iPads and smart phones that can be held either horizontally or vertically. Chris’s website adjusts automatically depending on what type of device is displaying it.

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07 Feb 2014
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WordPress: Create Your Own Custom Image Gallery Display

Sample of what a proper WordPress image gallery page display looks like

WordPress has a pretty robust and customizable built-in image gallery system. However, when it comes to displaying each image properly on its own dedicated WordPress page, there doesn’t seem to be many comprehensive resources online to figuring out how to make that happen.

I’m hoping to shed a little bit of light on how to do just that with this article.

I was able to figure out a good image display system for my other website, the Underground Film Journal, after piecing together snippets of code from the WordPress codex and WordPress support forums.

For a WordPress image gallery, it’s a really good idea to publicly display each image on it’s own WordPress page. Why? The main reason is that this is a great way to churn out extra pageviews if visitors click on an image.

Plus, a fully developed WordPress image page display can show enough information that it can become as an invaluable resource to your site’s visitors as much as a regular article post is.

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06 Feb 2014
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Leo: Long And Lovable

Man holds long black and white cat

My lovable cat Leo is extraordinarily long. Want to know the secret to his large-ness? It’s that bag of Wellness cat food in the background. You can’t read it, but it says on it “Now Even Tastier!” A statement that’s proven to be frighteningly true.


23 Jan 2014
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Good SEO: More Hits Equal More Sales

Book cover featuring bright text

Here’s an exciting follow up on my previous post regarding the Search Engine Optimization (SEO) work I performed for filmmaker Robert Maier for his website that I want to share:

Robert wrote a killer book on filmmaking called Low Budget Hell: Making Underground Movies With John Waters and started a WordPress blog to promote it. (Book available on Amazon.) You can read about some of the SEO work I performed for him here.

I made my SEO updates to Robert’s site from around the end of December through the beginning of January. And he has just reported to me that his book sales have nearly doubled for this month!

That comes along with a “noticeable” increase of page views, according to Robert. In addition, I’ve been keeping track of his Alexa ranking, which has jumped from a low of over 8 million up to around 522,000, as of this writing.

Page views and good rankings are nice, but the goal here was always to get more of Robert’s books sold, so it was nice to hear that my SEO techniques have helped nearly double his sales.

If you have your own business that you’d like to increase your traffic and revenue for, please contact me for my SEO rates. I work way cheaper than a large SEO firm might charge.


12 Jan 2014
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SEO: Too Many Links Spoil The Soup

Picture of John Waters as displayed on Robert Maier's website

I was recently asked to help spruce up the SEO (Search Engine Optimization) for the website for Robert Maier, an indie film veteran who wrote the hilarious, must read memoir Low Budget Hell: Making Underground Movies With John Waters.

Maier worked with underground filmmaker John Waters first on Female Trouble all the way through Waters’ first foray into studio filmmaking, Cry-Baby. But, Maier has also had an extensive filmmaking career beyond Waters, having run-ins with the Coen brothers when they were just starting out, artist Jean-Michel Basquiat when he was still struggling and Chris Stein and Deborah Harry of Blondie when she was a mega-star.

In addition, Maier worked on films like Alone in the Dark, Cocaine Cowboys, numerous documentaries and even directed his own short doc, Love Letter to Edie, about underground film actress Edith Massey. Anyway, what I’m trying to get at is that Maier is a very interesting guy and a great storyteller. His website just needed some extra SEO juice.

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